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Akdeniz Winterfest

Akdeniz Winterfest: Antalya's First Winter Festival

For Antalya's first winter festival, we built an integrated communications ecosystem spanning brand identity, marketing strategy, creative work and production.

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Akdeniz Winterfest attendees at Saklıkent Ski Resort, with the snowy peak and festival flags behind them
Akdeniz Winterfest logo
Client
Akdeniz Winterfest
Category
Brand Identity & Event Marketing
Year
2025

About the Project

Akdeniz Winterfest was launched as a new-generation festival brand bringing Antalya's winter tourism potential together with music, entertainment and youth culture. As TURQUOIZE, we managed the project's entire communications ecosystem — from marketing strategy to brand identity, from visual communication to corporate relations, from creative process to production. We made sure Akdeniz Winterfest became not just an announced event, but a recognised festival brand that generated real interest and was genuinely experienced.

Need / Problem

Antalya needed a distinctive, strong event brand that would make it known not only for summer tourism but also for what it offers during the winter months. The project had to reach its target audience quickly, build a strong connection with Antalya and Saklıkent, attract attention on digital platforms, and develop trustworthy relationships with different stakeholders. For that, it was critical that all communications work be managed under one shared strategy and a consistent brand language.

Work Delivered

  • Brand Identity & Logo Design
  • Marketing Strategy
  • Visual Communication Design
  • Social Media & Content Management
  • Creative Concept
  • Production
  • Corporate Relations
  • Project Management

Solutions Used

Brand Identity
Visual Identity
Marketing Strategy
Social Media Management
Content Production
Creative Concept Development
Visual Communication & Design
Corporate Communication

Festival Video

Project Gallery

A DJ performing on stage in front of the snow-covered mountains at Saklıkent
Festival stage — Saklıkent Ski Resort
An artist performing at the DJ booth, sound system in the background
Production — a live performance moment
Crowd and tubing lane on the ski slope, seen from above
General view of the festival grounds
Festival attendees enjoying drinks in the snow
A moment among attendees
Festival attendees playing a game with the mountain scenery behind them
Festival atmosphere

The Brand's Digital Presence

A selection of posts published on the brand's own official social media account. The content was shared by the brand; follow a post to see it at the source.

Result

With a strong brand identity and integrated communications work, Akdeniz Winterfest brought a new festival experience to Antalya's winter season. Held at Saklıkent Ski Resort, the festival drew intense interest and sold out. The marketing, visual communication, corporate relations, creative and production processes managed by TURQUOIZE helped Akdeniz Winterfest become a recognised event brand that connected with its audience in a short time.

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