Ignoring Redirect Chains
URLs that pass through multiple redirects waste crawl budget and slow down page speed. A regular audit should collapse these chains down to a single hop.
Skipping Structured Data
Missing structured data makes it harder for search engines to fully understand page content and causes rich result opportunities to be missed.
Treating Mobile Performance as Secondary
Search engines evaluate ranking based on the mobile version. A site that's fast on desktop but slow on mobile carries a serious technical SEO disadvantage.