Who Do We Serve?
The first step in positioning is clearly defining the target audience. Trying to appeal to everyone usually means offering no one a clear promise; a narrow but precise definition forms the foundation of stronger positioning.
How Do We Differ from Competitors?
Competitive analysis lets you build positioning on real market dynamics rather than a vacuum. The goal is finding ground competitors claim but don't truly deliver on, or haven't touched at all.
What Can We Prove?
Claimed positioning needs to be backed by concrete proof, or it loses credibility. A framework should be built that supports positioning with real evidence — process, product features, or customer experience.